1.7billion
parcels shipped every year in France.
ARCEP
+10%
more online orders in a year: 3.2 billion transactions in 2025.
FEVAD 2025
7.5Mt
of professional packaging placed on the market every year in France.
ADEME
12.5Mt
of packaging placed on the market and then thrown away every year in France, more than half of it by businesses.
French Ministry for Ecological Transition
SourcesAGEC law art. 67, Decree 2022-507, Regulation (EU) 2025/40, INSEE.
Doing nothing
Without support from producers, the industry won't scale. On the day the deadline hits, you'll have to scale within an industry that still needs to get organized. That means operational scramble and high costs.
Doing it badly
The question is no longer “Will you have to switch?”It's “How?”
Without the components that optimize how they're put back into service, reconditioning isn't efficient. Their design also has to account for the constraints of order preparation: closing fast, with no consumable to add (zip ties, tamper seals), on mechanized lines.
For the model to perform, the collection and reconditioning chain has to be built at industrial scale, with the fleet managed to maximize the return rate.
2minimum uses to count as reused packaging
Decree No. 2022-507; Regulation (EU) 2025/40 for recyclability
With disposable packaging, you buy a new unit for every shipment.
With reuse, you buy the service that gets it back.
Cost structure of a shipment
Disposable packaging
Reused packaging
Switching to reuse puts you in a circular economy.
You're no longer buying a consumable,
you're buying shipping capacity.
Over 98 %return rate
Up to 71 %return rate
Up to 35 %return rate, without a deposit
Low performance without a financial incentive
Between your sitesplants, warehouses, stores
With your partnerssuppliers, customers, service providers
Multiple recipientscollection organized for the return
“What determines the cost isn't the packaging: it's how well it's returned, and the cost of collection and reconditioning.”
MOBIUSpack supports you in filing funding applications with eco-organizations to kick-start this shift. Calls for projects are opened by eco-organizations and fund studies, pilots and investments for moving to reuse*.
Citeo
Citeo · “Encore plus de réemploi” call for projects (“Even More Reuse”)
LékoLéko
Léko
An eco-organization for household packaging, like Citeo. Eco-organizations must devote at least 5 % of the contributions they collect to developing reuse: that's the budget that funds these projects.
* Subject to approval of the application by the eco-organizations.
The questions we are asked most often about reusable packaging. To go further, read our analysis on the blog.
01
Packaging designed to be reused at least twice in the same logistics context, B2B, B2C or C2C. Every reuse has to be proven, and the packaging stays recyclable at end of life.
02
Reuse means putting the packaging to the exact same use it was designed for: a parcel making another delivery, without ever having become waste. Under France's environmental code, “réutilisation” (preparing for re‑use) covers a product that became waste and is then used again. In everyday language, people often say “reusable” for both.
03
If you place packaging on the market in France, almost certainly. The 2022 decree sets a minimum share of reused packaging, which rises every year based on your revenue, up to 10 % in 2027. The European PPWR regulation adds targets for transport and e-commerce packaging starting in 2030.
04
AGEC sets a target of 10 % reused packaging by 2027. The PPWR aims for 40 % reusable transport and e-commerce packaging by 2030, then 70 % by 2040.
05
Not necessarily. Its cost depends on the return rate, the number of cycles, and the cost of collection and reconditioning. It should be compared with the full cost of disposable packaging: a new purchase for every shipment, consumables, the eco-contribution, and end of life.
06
Yes. Citeo and ADEME fund part of the cost of reuse studies and pilots. We help you put together the application.
07
Yes, on two conditions: the packaging has to come back often, and its return has to travel on routes that already exist. That's why we manage the return rate and scale up collection.
08
It depends on the return rate: at 71 %, a packaging unit is used an average of 3.4 times. Our packaging is designed for dozens of cycles.
09
No. Our packaging closes in a single motion during order preparation, and traceability can start with a scanning app, with no development work needed.
10
We organize collection on existing networks and manage reconditioning.
1 / 10
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